How to Develop a Strong Brand: A Step-by-Step Guide to Building a Memorable Identity
Iconic branding is already around us. We can identify businesses from their logo alone. Brands rely on their visual identity to stand out within the market and attract new customers.
A strong brand strategy is essential to developing and maintaining a connection with your audience.
The question then becomes how do you build a memorable brand?
What is Brand Identity and Why Do you Need It?
Your brand identity is how you communicate with your customers. 81% of consumers have said that they are more likely to recognize a brand by its colour than its name.
Brand identity is more than just your logo. It is the colour palette used for all your marketing assets. It is the design and feel of your website. It is the movement used in any animation or video project. It is your typography.
Your brand identity impacts everything from your tone of voice through to photography, illustrations and data visualisations. Consistency across each of these pieces is essential. You need a strong brand identity to stand out within the market.
Know Your Brand Foundations
When starting your brand development journey, the first thing you need to consider is what your brand stands for.
Here are some key questions to begin thinking about:
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What are your brand’s mission and values?
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What is your brand’s purpose?
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What does your core audience look like?
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What is your core messaging?
Once you have determined the answers to these questions, you can begin to consider your visual identity.
Assess Your Competition
The next step is to conduct market research and identify competitors. To develop your brand identity, you need to understand where you want to sit within the market and what archetype suits your brand.
Begin to build your brand
From this point on, you can start to develop you can develop the visual assets of your brand. There is a lot to consider from how your logo will sit on different asset types, across various font sizes and more.
Working with an established design agency who has experience evolving brands, like Abstract, will help ensure that your brand has everything it needs to launch successfully to your audience. With your new , innovative brand. You will stand out against the competition.
See our recent rebranding projects here to discover more ways of levelling up your branding.