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Aggreko

The challenge

Key objectives: 

  • Increase sector awareness

  • Increase sales promotions

With multi-faceted products and services that support sectors across the world, Aggreko needed a way to demonstrate their range of products. We were tasked with creating a number of sector specific videos, to be used as explanatory pieces to increase understanding of Aggreko's offerings within each sector.

Sector promotional videos

Our process

We identified key customer pain points and strategic objectives for each of Aggreko's sectors. Through interative brainstorming sessions and concept development, we honed in on the most impactful ways to communicate Aggreko's products and services to a global audience.

generators on gravel
crew working on offshore windfarms

We work in a very technical space, and we create internally strategic content; we bring that to Abstract to elevate our visual journey to our customers, and the results are unmatched.

Sara Catsulis
Head of Marketing

Aggreko North America

broadcasting mixing console

Our solution

Utilising cutting-edge video production techniques and creative storytelling, we crafted a detailed plan to create the video series. Each video told its own story, highlighting the needs of the sector and the ways Aggreko had the solution.

Results / impact

The videos proved to be a resounding success, yielding significant results and impact for Aggreko. They served as powerful explanatory pieces, increasing understanding and awareness of Aggreko's offerings across various sectors worldwide.

By effectively showcasing Aggreko's advanced services through compelling video content, we helped reinforce the brand's reputation as a trusted leader in the industry. The videos garnered positive feedback from viewers and stakeholders alike, contributing to heightened brand visibility and recognition on a global scale.

Increased
awareness and understanding

5
videos
created

two generators outside a circus tent

Conclusion

Aggreko was able to effectively showcase their diverse range of products across all sectors and services through compelling video content.

 

Aggreko's commitment to keeping the power on and ensuring optimal temperatures underscores their mission to make the world a more dependable and comfortable place, one building at a time.

Through the creation of multi-sector videos, we've effectively communicated Aggreko's dependable services to a global audience. These videos serve as powerful explanatory pieces, increasing understanding and awareness of Aggreko's services worldwide.

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