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Thanks to our campaign phs were appointed to the UK Government’s official Period Poverty Taskforce with one common goal; eliminating period poverty.
phs also sit on the Welsh Government’s Period Dignity Taskforce and Blaenau Gwent’s Period Equality Taskforce, which have both been set up to ensure products are reaching the girls that need them.


Our solution
Meet Period Equality: A campaign for the health and hygiene industry that were displayed in bathrooms across the country.
Online, we made a buzz using digital assets to generate engagement and conversation and to support the launch of phs' first podcast 'The Blobcast'.
This new brand style detached Period Equality from the rest of the phs brand, making it stand out as its own conversation. Giving the topic the respect and space it deserves to be discussed. Through a lock-up of the phs logo we were able to keep the new elements a part of the phs umbrella brand.
Results / impact
With bold visuals and a fresh brand vibe, we pushed the Period Equality campaign into the spotlight, smashing taboos and sparking real talk about menstrual health.
Our strategic mix of print and digital assets made sure phs' message reached far and wide.
The result? Major buzz, boosted awareness, and a wave of support for period equality that’s making a lasting impact.
8
campaign award wins
87
assets
created



Conclusion
Together, our partnership ignited a transformative movement that transcended boundaries, shattered stereotypes, and fostered inclusivity. Leveraging innovative branding, impactful content creation, and strategic distribution, we not only heightened awareness but also catalysed significant shifts in societal perceptions. As we reflect on this journey, we take pride in our role in advancing the dialogue on menstrual health and dismantling barriers. This campaign exemplifies our commitment to driving positive change through strategic collaboration and creative marketing solutions.
phs Group
The challenge
Key objectives:
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Increase campaign awareness
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Reduce social stigma
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Increase product sales
There is a huge stigma surrounding sanitary needs. phs needed a campaign that could shine a light on the severity of the topic, bring attention to the cause and showcase relatable products in their range.
Working with phs in the past, we created a hugely successful Period Poverty Campaign. This campaign resulted in a huge contract win from the DFE and appeared on Sky News. phs wanted to continue the momentum...
Period equality campaign
Our process
Our goal was to create a campaign that could shift the status quo.
This campaign had to address equality and well-being for all, whilst creating a conversation to eliminate the issues and stigma surrounding sanitary needs.
Building on our last campaign, we wanted to target a younger audience so they wouldn't need to grow up with this struggle.