
GardaWorld Security
The challenge
Key objectives:
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Increase brand awareness
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Grow account audience
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Increase audience engagement
GardaWorld Security, a global security services company, wanted to broaden its reach and make more noise across multiple channels.
They needed a solution that would keep their messaging consistent and impactful, driving engagement and visibility across the board. The content would need to raise awareness for their individual services while uncovering opportunities to cross-sell their solutions as a bundled package.
They needed someone who would be up to the task of guarding their brand while creating inventive and engaging social content.
Social media management
Our process
To make GardaWorld stand out, we first took a deep dive into competitor channels to see where the gaps were.
Collaborating closely with the GardaWorld team, we set clear monthly KPIs to ensure our social content was always on target. Each month, we created a dynamic set of assets that not only showcased their services but also positioned GardaWorld as an industry leader with a legacy of impact.
The goal? To highlight their expertise and reinforce their reputation as the go-to authority in critical infrastructure and government services.



Working with the Global Marketing team, we have developed insight-driven strategies and deployed them across multiple campaigns.
Measurable impact has come from collaboration and a data-led social approach.
Emer Walsh
Social Media Lead, Abstract


Our solution
We developed a robust social media strategy for GardaWorld, centered around a flexible, long-term campaign theme designed to evolve with the company’s growth.
This content was carefully crafted to be adaptable across all sectors and services, ensuring consistency while allowing for scalability as the brand expanded. By strategically amplifying GardaWorld’s message, we raised brand awareness and increased engagement across all major platforms, reaching both new and existing audiences.
The approach strengthened GardaWorld’s online presence and reinforced its positioning as a trusted authority in critical infrastructure and government services, driving greater visibility and fostering deeper connections with their target market.
Results / impact
We delivered measurable results: increased brand visibility, higher engagement, and a broader reach across key audiences.
Aligning content with monthly KPIs and maintaining a unified campaign theme allowed us to effectively showcase GardaWorld’s expertise while promoting their services.
With ongoing analysis and adjustments, we ensured each piece of content hit the mark, making a lasting impact and keeping GardaWorld ahead in the competitive digital space.
1,781,483 page impressions
30,539 engagements


Conclusion
Our work with GardaWorld exemplifies the transformative impact of organic social media marketing strategies tailored to elevate brand presence and drive business growth. We devised a dynamic organic social media plan, meticulously reported on all activities, and curated compelling content to enhance awareness of individual services while exploring cross-selling opportunities.
Through a comprehensive process that involved analysing competitor channels and establishing monthly KPIs, we positioned GardaWorld as a standout entity within the market. Our strategic approach, coupled with a cohesive campaign theme, not only amplified brand visibility and engagement across platforms but also solidified GardaWorld's reputation as a thought leader in the industry. The branding we established has created a distinctive style to position ongoing and future paid social media campaigns to accompany and support existing organic social content.