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Aggreko

The challenge

Key objectives: 

  • Identify and respond to customer pain points

  • Increase audience engagement

  • Increase brand awareness

Aggreko’s North America Marketing team wanted a campaign that could run throughout the year, that would highlight customer pain points and show that Aggreko had the solution.

 

Our mission? Create a sharp, engaging campaign that tackled complex information head-on and answered the real questions their audience were asking, all while spotlighting Aggreko’s key sectors.

#askaggreko campaign

Our process

Recognising the diverse needs of Aggreko's clients, we devised a strategy centered on addressing client inquiries directly.

 

Our approach would have to zero in on what mattered most to their audience. Aggreko’s clients had specific questions, so we built a strategy that cut straight to the answers they needed and delivered information that was clear, relevant, and on point.

logo lockups in orange white and grey over backgrounds
campaign layout in yellow and grey with tornado background
orange sky over petrochemical refinery

As creative and visual wizards, they transform complex technical ideas into stunning, results-driven visual campaigns. Got a problem? They’ll fix it with unmatched expertise, blending design and innovation to elevate our brand and leave a lasting impact.

Abstract is a best-in-class brand and visual powerhouse known for delivering cutting-edge solutions in record time

 

Sara Catsulis
Head of Marketing

Aggreko North America

Our solution

We kicked off the #askaggreko campaign to create real connections and answer customers' key pain point questions.

 

With a blend of social media, print, email, and in-depth case studies, we made sure Aggreko’s message was everywhere their audience looked.

 

Our team rolled out a suite of dynamic assets—animations, videos, and eye-catching visuals—designed to capture attention and spark engagement.

 

We designed a campaign that not only delivered clear answers but also made it easy for customers to interact, learn, and trust Aggreko as their go-to for power and heating solutions.

Results / impact

The #askaggreko campaign brought Aggreko closer to its customers. 

 

Delivering the answers they needed and showing that Aggreko truly understood their concerns, this client-first approach did more than just raise brand visibility; it positioned Aggreko as the industry leader people could rely on for expert power and heating solutions.

 

By tackling real client questions head-on, we helped build trust and credibility that strengthened existing relationships and opened the door to new business.

 

Aggreko’s reputation as a trusted industry authority is now stronger than ever, setting them up for long-term success and growth in the U.S. market.

48,500 global reach

5,000+ tweets shared

graphics with petrochemical refinery background
graphic layout with tornado background
collage of campaign collateral

Conclusion

Our partnership with Aggreko demonstrates the effectiveness of innovative marketing strategies in driving business growth and nurturing meaningful client relationships. By leveraging the '#askaggreko' campaign, we not only tackled the challenge of condensing technical information but also succeeded in engaging customers on a deeper level. Moving forward, we remain committed to delivering tailored solutions that resonate with our clients' audiences, propelling brands towards sustained success in the competitive marketplace.

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