
Aggreko
The challenge
Key objectives:
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Identify and respond to customer pain points
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Increase audience engagement
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Increase brand awareness
Aggreko’s North America Marketing team wanted a campaign that could run throughout the year, that would highlight customer pain points and show that Aggreko had the solution.
Our mission? Create a sharp, engaging campaign that tackled complex information head-on and answered the real questions their audience were asking, all while spotlighting Aggreko’s key sectors.
#askaggreko campaign
Our process
Recognising the diverse needs of Aggreko's clients, we devised a strategy centered on addressing client inquiries directly.
Our approach would have to zero in on what mattered most to their audience. Aggreko’s clients had specific questions, so we built a strategy that cut straight to the answers they needed and delivered information that was clear, relevant, and on point.



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Abstract is a best-in-class brand and visual powerhouse known for delivering cutting-edge solutions in record time
Sara Catsulis
Head of Marketing
Aggreko North America

Our solution
We kicked off the #askaggreko campaign to create real connections and answer customers' key pain point questions.
With a blend of social media, print, email, and in-depth case studies, we made sure Aggreko’s message was everywhere their audience looked.
Our team rolled out a suite of dynamic assets—animations, videos, and eye-catching visuals—designed to capture attention and spark engagement.
We designed a campaign that not only delivered clear answers but also made it easy for customers to interact, learn, and trust Aggreko as their go-to for power and heating solutions.
Results / impact
The #askaggreko campaign brought Aggreko closer to its customers.
Delivering the answers they needed and showing that Aggreko truly understood their concerns, this client-first approach did more than just raise brand visibility; it positioned Aggreko as the industry leader people could rely on for expert power and heating solutions.
By tackling real client questions head-on, we helped build trust and credibility that strengthened existing relationships and opened the door to new business.
Aggreko’s reputation as a trusted industry authority is now stronger than ever, setting them up for long-term success and growth in the U.S. market.
48,500 global reach
5,000+ tweets shared



Conclusion
Our partnership with Aggreko demonstrates the effectiveness of innovative marketing strategies in driving business growth and nurturing meaningful client relationships. By leveraging the '#askaggreko' campaign, we not only tackled the challenge of condensing technical information but also succeeded in engaging customers on a deeper level. Moving forward, we remain committed to delivering tailored solutions that resonate with our clients' audiences, propelling brands towards sustained success in the competitive marketplace.