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school children outside

Myton school

The challenge

Key objectives: 

  • Uplift and refresh existing brand

  • Maintain the heritage of school branding

Students, staff, and parents need to feel inspired and engaged when they step on to a school premises, and Myton School felt that their existing brand didn't match the school’s spirit.

The school’s branding was outdated and disconnected. The overall environment didn’t reflect the vibrant, welcoming place the school wanted to be.

They wanted to bring their legacy into the modern day. The school’s shield, an emblem tied deeply to its heritage, needed to stay as part of the logo. Our task was clear: create a refreshed, modern brand that respected the school’s history while setting it up for the future.

Brand evolution

Our process

Working closely with the headmaster and school board, we set to work reimagining the shield, making subtle tweaks to create a design that could seamlessly translate across both print and digital mediums.

We moved into the next phase, focusing on refreshing the school environment. Our team designed a modern, responsive website with improved UX, making it easy for parents, students, and staff to navigate and engage with school news, events, and resources.

 

Meanwhile, we brightened up the school’s physical spaces with fresh, impactful signage, creating a more welcoming and cohesive look across the campus.

Colour elements

school girl and graphics

Collaborating with our talented creative team, a skilled graphics company, for onsite signage and installations, and a visionary group of school stakeholders made this a truly enjoyable project.

Faye Anderson

Creative Director, Abstract

school boy and graphics

Solution

The final rebrand respected tradition while introducing a fresh, modern aesthetic. We kept the school’s historic shield, reworking it for a cleaner, more contemporary look that could work across platforms and media.

Our updated colour palette and typefaces injected new energy, helping the school stand out while remaining true to its heritage.

The responsive website design and intuitive user experience transformed how families and prospective students interacted with the school online.

 

Paired with the on-site signage and bright, cohesive branding elements, the school now had a look that matched its mission—a place that felt modern, inspiring, and welcoming.

Results / impact

The rebrand has made an immediate impact. Students, staff, and parents felt the difference—hallways and classrooms now reflect a modernised school spirit, and the refreshed digital experience has made staying informed and connected easier for everyone.

The website now responds seamlessly across devices, providing a user-friendly experience that’s accessible from anywhere, reflecting the school’s dedication to inclusivity and engagement. Feedback from the school community has been overwhelmingly positive.

8
onsite locations rebranded

2
sub-brands
created for
6th form and
Myton live

collage of brand guideline pages in a grid

Conclusion

This rebrand successfully balanced tradition and innovation, preserving the school’s heritage while introducing a vibrant, modern identity. The refreshed shield, dynamic colour palette, and versatile typography set a strong visual foundation, while the responsive website and cohesive on-site branding elevated the user experience. Together, these elements created a compelling and inspiring representation of the school, aligning perfectly with its mission and vision for the future.

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