Brand identity and collateral for smart repair company
High quality smart repair
Located in numerous Tesco car parks nationwide, Xpress Centres complete minor car repairs such as dents and scratches on a fast turnaround basis. After partnering with Tesco, Xpress needed a strong, professional brand presence as they had no real marketing attributes and were unrecognisable from competitors. We created a complete marketing package, including a new logo, a time-lapse video with motion graphics to show their efficient working process; and refreshed social media channels. To gain strong customer awareness within Tesco stores and the car parks themselves, we also developed a full array of Xpress Centre marketing materials: from gazebos to pop-up stands, posters, bollard boards, flyers, and balloons. Our tactical thinking even extended to the shopping trolley coins!