Playing any role, however small, in helping tackle one of the world’s most urgent environmental challenges is a real privilege.
That’s why we’re so excited about supporting The PHS Group develop LifeCycle, a multi-million pound investment that involves recycling millions of hygiene products (such as disposable nappies) into clean energy.
The new individual brand identity that Abstract created for LifeCycle includes a microsite, landing pages, animated logos, flyers and booklets to give this remarkable new product a distinctive presence within the PHS brand (which we have also updated throughout). In addition, our recent digital marketing campaigns helped PHS sales teams better connect with their customers. Abstract are now engaged in the complete brand evolution of PHS, including the creation of a complete suite of online and offline sales collateral and new corporate guidelines.
As one of the UK’s leading suppliers of workplace services helping over 200,000 organisations, PHS are at the cutting-edge of hygiene waste recycling. And we’re right there with them.